Bachelor of Business Administration

Specialization in Digital Marketing

Categories : UG

The Bachelor of Business Administration is a three-year degree programme geared for people interested in pursuing a management job. A business management curriculum will prepare you for the demands of the workplace as well as entrepreneurial approach. The programme is designed to provide you a comprehensive understanding of all aspects of business and management while also allowing you to go deep into a functional area of interest. Marketing on the Internet (Digital Marketing )

Highlights of the course: Business Software, SEO Tools and Techniques, Social Media Marketing, Data Warehousing and Data Mining, Data Visualization, User Interface Design, Business Analytics and Intelligence, Software Quality Management, Web Analytics, E-Commerce and Digital Marketing

This curriculum allows participants to work as Web Analyst, Email Marketing Specialist, Project Manager, Social Media Manager, Web Designer

  • Semester 1

    Course Title Credit
    Communication for Managerial Personnel 4
    Principles of Management 4
    Fundamentals of Financial Accounting 4
    Basics of Production and Operation Management 4
    Managerial Economics 3
    Total Credits 19
  • Semester 2

    Course Title Credit
    Managerial Accounting 4
    Human Resource Management 4
    Marketing Management 4
    Software Solutions for Business 4
    Understanding Digital Marketing 4
    Quantitative Aptitude and Reasoning 1
    Total Credits 21
  • Semester 3

    Course Title Credit
    Statistics in Business 4
    Small Business and Entrepreneurial Development 4
    Services Marketing 4
    Legal Aspects of Business 4
    Elective 1 3
    Elective 2 3
    Universal Human Values 2
    My India Project 1
    Total Credits 25
  • Semester 3 Elective List

    Course Title Credit
    SEO Tools and Techniques 3
    Social Media Marketing 3
    Marketing in the Digital Age 3
    Data Warehousing and Data Mining 3
  • Semester 4

    Course Title Credit
    Operations Research in Business 4
    Essentials of Financial Management 4
    Organizational Culture and Behaviour 4
    Information Technology for Retail Management 4
    Elective 3 3
    Elective 4 3
    Professional Skills 2
    Total Credits 24
  • Semester 4 Elective List

    Course Title Credit
    Business Analytics and Intelligence 3
    User Interface Design 3
    Competitive Marketing 3
    Data Visualization 3
    Digital Design 3
  • Semester 5

    Course Title Credit
    Introduction to Research Methods 4
    Strategic Management 4
    Elective 5 3
    Elective 6 3
    Environmental Studies 3
    Leadership and Management Skills 2
    Total Credits 19
  • Semester 5 Elective List

    Course Title Credit
    E-Commerce & Digital Marketing 3
    Product Design & Development 3
    Software Quality Management 3
    Web Analytics 3
  • Semester 6

    Course Title Credit
    Global Marketing Management 4
    Ethics and Corporate Governance in business 4
    Project Work 8
    Total Credits 16

BBA is a three years degree programme that provides exposure to the core concepts of management and its functional domains in general and in the area of Digital Marketing in Particular. The learners of the programme are expected to gain in-depth knowledge of Digital Marketing and shine as digital marketing professionals/ experts or entrepreneurs.


  • To provide knowledge of the basic concepts of management and functional domains such as finance, marketing, operations and human resource management
  • To develop communication skills and soft skill of the learners 
  • To provide technical and conceptual competencies to design websites for e-commerce, effectively market the products and services on social media platforms like Metaverse (facebook), youtube and the like
  • To equip the students to use techniques such as SEO, SEM, and analyse the outcomes of digital marketing interventions through Analytics
  • To equip the learners with the ability to design and implement digital marketing strategies


After completing the programme, the learners will be capable of

    The learners of the programme get fair amount of exposure in basic management concepts, the core functional areas of management, and expertise in conceiving and implementing the digital marketing strategies as managers, consultants and entrepreneurs.

SRM Online Learning Portal: Remote Proctored Examination System (RPES) - Learner's Checklist

  • 1. Examination Mode: Remote Online Proctored Examination only (Theory/Practical/Project). No physical appearance is required.
  • 2. Online Examination Platform: SRM Online Remote Proctored Examination System.
  • 3. Mock test: It will be conducted before every end semester examination for software practice.
  • 4. End semester exam Pattern: Objective Type (MCQs) and Descriptive questions (Essay/Case study).
  • 5. for descriptive questions:  Students need to upload the scanned answer sheet in picture format (JPG) before the exam time gets over into the RPES.
  • 6. Examination Hardware/Software Requirements: Laptop or Desktop with webcam, Windows Operating System, Good internet bandwidth, Mobile or Scanner for scanning answer sheet(s), A4 sheets as per your requirement, pen (blue or black), pencil if required. 
  • 7. e-Answer sheet: Scanned answer sheet (handwritten in A4 sheets) should be uploaded before the exam time ends into the RPES.
  • 8. Authentication: SRMIST ID card and hall ticket / Admit card is mandatory to appear for the exam. 
  • 9. Back Paper(s): Learners can appear for Arrears / Back papers along with every next semester till the time of maximum number of attempts permitted as per regulation.

Students with Indian Education

  • Students with a pass in higher secondary examination (10+2 pattern) are eligible to apply. The minimum percentage of marks / Cumulative Grade Point Average (CGPA) required to be eligible for admission will be prescribed by the Admission committee of DOE.(Minimum eligibility of aggregate of 50% in +2)
  • Applicant must possess enough knowledge and understanding of English Language.

Students with Foreign Education

  • O Level Certificate (completing 10 years of formal schooling. Diploma will not be acceptable)
  • A Level Certificate (completing 12 years of formal schooling. Diploma will not be acceptable)
  • Certificate of equivalence from association of Indian Universities required from students with foreign education to apply in any university in INDIA.

Equivalent Qualifications to Grade 12:

CBSE, ICSE, GCE A Levels, IB Diploma, WASSCE, STPM, American High School Diploma and others.

Admission Process

Step 1 : Application submission + Upload of

  • Grade sheet upload of 10, 12 and Qualifying Degree
  • Passport size photograph
  • Aaadhar or other Government recognized identify for Indian nationals
  • Passport (for foreign students)

Step 2 : Selection process

  • Minimum eligibility confirmation in the qualifying examination
  • Multiple selection criteria based on merit list of qualifying examination / entrance test / interview

Step 3: Selection intimation and fee payment

Step 4: Formal enrollment of the program


  • How to apply for the programs?

    The application process for the programs is very simple and student friendly. The student can start the admission process by filling up the application form in
  • When will I get my login credentials for SRM Online Learning Platform?

    After successfully completing the admission process by submitting the required documents and fee, fulfilling the requirements of eligibility criteria for the programme.
  • What is SRM Online Learning Platform and how to use it?

    SRM Online Learning Platform is a software application that handles all aspects of the learning process in an electronic environment. It’s a framework for documenting, managing, tracking, reporting, and delivering of electronic educational technology courses or training programmes.
    SRM Online Platform uses a robust LMS to deliver online courses and enhance on-campus courses. The functionality of the Learning Management System includes course content delivery, student registration and administration, scheduling & tracking, assessing & resulting, reporting and resource & performance management.
  • What all information is there in the SRM Online Learning Platform?

    SRM Online Learning Platform includes course content delivery, student registration and administration, scheduling and tracking, assessing and resulting, reporting and resource & performance management.
  • Why do I choose your online program?

    • The QS World University Rankings ranked SRM Institute of Science and Technology 301–350 in Asia in 2020.
    • SRM Institute of Science and Technology ranked 29 among engineering colleges in India.
    • The curriculam is made by the subject matter experts and it will be updated at regular intervals.
    • Immersive E-learning experience through SRM IST canvas (LMS)
    • Interactive classes throughout the course time.
    • SRM IST provides best high standard professional course content to the students.​
  • What do you mean by four quadrant?

    The Learning materials (Four Quadrant Approach, UGC online Regulation 2018) are delivered through Learning Management System (LMS), called as SRM online learning platform. The unit wise continuous assessment (designed using blooms taxonomy) is conducted online in the LMS on adaptive basis as per the requirement of the course.
    • Quadrant-I i.e. e-Tutorial that shall contain - Video and Audio Contents, animation, simulations, virtual labs.
    • Quadrant-II i.e. e-Content that shall contain - Portable Document Format or e-Books or Illustration, video demonstrations, documents and interactive simulations, wherever required.
    • Quadrant-III i.e. Web Resources, that shall contain - Related Links, Open Content on Internet, Case Studies, Historical development of the subject, Articles.
    • Quadrant-IV i.e. Self-Assessment, that shall contain – MCQ, Problems, Quizzes, Assignments and solutions, Discussion forum topics and setting up the FAQ, Clarifications on general misconceptions.
  • Can I access the e-content on my mobile phone?

    Yes, you can log into the website on your mobile phone and access data as per your convenience. Moreover, you may download the mobile app and enjoy learning.
  • Can I record online lectures?

    In case a student is not able to attend online lectures, the recorded video of the lectures will be made available in Learning Management System.
  • Is there a way through which I can talk to a faculty in case I have a doubt?

    The student can chat with the faculty during online lectures by using the chat window. In case of a doubt, the student can post it as a query in the learning portal for the faculty and the faculty responds to it within 48 hours.
  • How do I get assignment questions?

    Assignment questions of each subject are uploaded on the student portal.As the learning progresses week wise/unit wise, the continuous assessment will be popping in the SRM Online Learning Portal of the respective login
  • How are the exams conducted in online mode?

    Examinations are conducted as per the new regulations through the Online Technology Enabled Proctored mode. The exam pattern comprises of internal and external assessments. The weightage is as follows: Internal(assignments) 30% and External (end-term examination) 70%.
  • Do you offer placement assistance?

    Yes, we offer placement assistance. Read More
Programme Tution fee per semester in INR
BBA 21,500

NOTE: In addition to the tuition fees, the Exam fees for the semester and fees for certificates will be charged separately

Duration : 3 Years

Credit : 124

Course Language : English


@ 2024 - 2025 Copyright, SRM Institute of Science and Technology (formerly known as SRM University), All Rights Reserved