SRM Online

  • UGC ENTITLED ONLINE DEGREES
Admissions Open for July 2026
Last Date of Admission
15/03/2023

Bachelor of Business Administration

Home > Courses > Bachelor of Business Administration

Learn from
India's Top Ranked
Institute

Ranked 12 in MHRD-NIRF*

*National Institutional Ranking Framework

Accredited with the highest NAAC* ‘A++’ grade*

*National Assessment and Accreditation Council

Globally ranked 4-Star university with a ‘Diamond’ rating by QS-IGAUGE India

*QS World University Rankings

Why Choose this Program?

Comprehensive
Curriculum

Curriculum designed by leading academicians and industry experts

Choose from specializations like Digital Marketing

Immersive Online
Learning Experience

LIVE Online Learning designed for Working Professionals

Taught by India’s top management faculty

Student Support
Services

AI Based Students Support, 24*5 Chat Support, Comprehensive Helpdesk Support

Degree from SRM

*AICTE approved

Programme Fee

Domestic Structure

Online Learning

21,500* / Semester

*Exclusive of Examination fee

  • 3-Years Degree Program (UGC entitled)
  • Live Online Interactive Learning
  • Degree from SRM Institute of Science & Technology
Register From India

International Structure

Online Learning

$ 634* / Year

*Exclusive of Examination fee

  • 3-Years Degree Program (UGC entitled)
  • Live Online Interactive Learning
  • Degree from SRM Institute of Science & Technology
International Registration

Note: In addition to the tuition fees, the Exam fees for the semester and fees for certificates will be charged separately

Students Gateway

Learn from one of the best management schools in India

Live Online Learning | UGC Entitled | AICTE Recognized | Category One University

Register From India International Registration

The Bachelor of Business Administration is a three-year degree programme geared for people interested in pursuing a management job. A business management curriculum will prepare you for the demands of the workplace as well as entrepreneurial approach. The programme is designed to provide you a comprehensive understanding of all aspects of business and management while also allowing you to go deep into a functional area of interest. Marketing on the Internet (Digital Marketing )

Highlights of the course: Business Software, SEO Tools and Techniques, Social Media Marketing, Data Warehousing and Data Mining, Data Visualization, User Interface Design, Business Analytics and Intelligence, Software Quality Management, Web Analytics, E-Commerce and Digital Marketing

This curriculum allows participants to work as Web Analyst, Email Marketing Specialist, Project Manager, Social Media Manager, Web Designer

Download Brochure

Curriculum

Semester I

Course Code Course Title Course Type T VL PI Credits
V26UBA101 Management Science ✓ 4
V26UBA102 Production and Operations Management ✓ 4
V26UBA103 Marketing Management ✓ 4
V26UBA104 Foundations of AI Tools ✓ 2
V26UBA105 Professional Communication ✓ 2
V26UBA106 Health and Wellness ✓ 2
V26UBA107 Environmental Studies ✓ 2
Total Credits 20

Semester II

Course Code Course Title T VL PI Credits
V26UBA201 Statistics in Business ✓ 4
V26UBA202 Human Resource Management ✓ 4
V26UBA203 Business Economics ✓ 4
V26UBA204 Critical Thinking and Problem Solving ✓ 2
V26UBA205 Media Literacy and Critical Thinking ✓ 2
V26UBA206 Emerging Technologies and Application ✓ 2
V26UBA207 Indian Constitution ✓ 2
Total Credits 20

Semester III

Course Code Course Title T VL PI Credits
V26UBA301 Operations Research in Business ✓ 4
V26UBA302 Organizational Culture and Behaviour ✓ 4
V26UBA303 Legal Aspects in Business ✓ 4
V26UBA304 Cyber Security and Digital Citizenship ✓ 2
V26UBA305 SEO Tools and Techniques ✓ 4
V26UBA306 Disaster Management ✓ 2
Total Credits 20

Semester IV

Course Code Course Title T VL PI Credits
V26UBA401 Essentials of Financial Management ✓ 4
V26UBA402 Entrepreneurship and Start-up Ecosystem ✓ 4
V26UBA403 International Business ✓ 4
V26UBA404 Business Environment and Public Policy ✓ 4
V26UBA405 Design Thinking and Innovation ✓ 2
V26UBA406 Geopolitics and Business ✓ 2
Total Credits 20

Semester V

Course Code Course Title T VL PI Credits
V26UBA501 Introduction to Research Methods ✓ 4
V26UBA502 Strategic Management ✓ 4
Elective - 1 Choose one elective from domain of interest 4
Elective - 2 Choose one elective from domain of interest 4
V26UBA503 Web Analytics ✓ 4
Total Credits 20

Semester - V Electives (Digital Marketing)

Course Code Course Title T VL PI Credits
V26UDM501 Marketing Analytics & Dashboarding ✓ 4
V26UDM502 Customer Relationship Management and Marketing Automation ✓ 4

Semester - VI

Course Code Course Title T VL PI Credits
V26UBA601 Project Management ✓ 4
V26UBA602 Professional Ethics ✓ 4
Elective - 3 Choose one elective from domain of interest 4
Elective - 4 Choose one elective from domain of interest 4
V26UBA603 Major Project ✓ 4
Total Credits 20

Semester - VI Electives (Digital Marketing)

Course Code Course Title T VL PI Credits
V26UDM601 Social Media Marketing ✓ 4
V26UDM602 Business Analytics with Power BI / Tableau ✓ 4
Overall Credits : 120

BBA is a three years degree programme that provides exposure to the core concepts of management and its functional domains in general and in the area of Digital Marketing in Particular. The learners of the programme are expected to gain in-depth knowledge of Digital Marketing and shine as digital marketing professionals/ experts or entrepreneurs.

PROGRAM OBJECTIVE
  1. To provide knowledge of the basic concepts of management and functional domains such as finance, marketing, operations and human resource management
  2. To develop communication skills and soft skill of the learners
  3. To provide technical and conceptual competencies to design websites for e-commerce, effectively market the products and services on social media platforms like Metaverse (facebook), youtube and the like
  4. To equip the students to use techniques such as SEO, SEM, and analyse the outcomes of digital marketing interventions through Analytics
  5. To equip the learners with the ability to design and implement digital marketing strategies
LEARNING OUTCOMES 

After completing the programme, the learners will be capable of

  • The learners of the programme get fair amount of exposure in basic management concepts, the core functional areas of management, and expertise in conceiving and implementing the digital marketing strategies as managers, consultants and entrepreneurs.

SRM Online Learning Portal: Remote Proctored Examination System (RPES) - Learner's Checklist

  1.  Examination Mode: Remote Online Proctored Examination only (Theory/Practical/Project). No physical appearance is required.
  2.  Online Examination Platform: SRM Online Remote Proctored Examination System.
  3.  Mock test: It will be conducted before every end semester examination for software practice.
  4.  End semester exam Pattern: Objective Type (MCQs) and Descriptive questions (Essay/Case study).
  5.  for descriptive questions:  Students need to upload the scanned answer sheet in picture format (JPG) before the exam time gets over into the RPES.
  6.  Examination Hardware/Software Requirements: Laptop or Desktop with webcam, Windows Operating System, Good internet bandwidth, Mobile or Scanner for scanning answer sheet(s), A4 sheets as per your requirement, pen (blue or black), pencil if required. 
  7.  e-Answer sheet: Scanned answer sheet (handwritten in A4 sheets) should be uploaded before the exam time ends into the RPES.
  8.  Authentication: SRMIST ID card and hall ticket / Admit card is mandatory to appear for the exam. 
  9.  Back Paper(s): Learners can appear for Arrears / Back papers along with every next semester till the time of maximum number of attempts permitted as per regulation.

10+2 / 10+ 3-year Diploma from any recognized board including NIOS, a pass with 50% in the qualifying exams. [NCrF 4.0 Level (minimum)]

Our Program Advantage

Learn from a comprehensive curriculum taught by world-class faculty. Get guidance on your learning journey, and access career services.

CONVENIENT LEARNING FORMATS

Live Online Learning

  • Convenient Online Learning
  • Ideal for Working Professionals

PROGRAMME BENEFITS

Real-World Class Students

  • End to End cutting edge LMS technology
  • Global networking and access to alumni

MAXIMUM FLEXIBILITY

Week – End Live Interactive Session

  • Make content delivery more collaborative
  • Engage students into their course content

Admission Process

Step - 1

Application submission + Upload of documents

  • Grade sheet upload of 10, 12 and Qualifying Degree
  • Passport Size Photograph
  • Aaadhar or other Government recognized identify for Indian nationals
  • Passport (for foreign students)

Step - 2

Selection Process

  • Minimum eligibility confirmation in the qualifying examination
  • Multiple selection criteria based on Marks in qualifying examination [and / or] Online entrance [and / or] Online interview

Step - 3

Selection intimation and fee payment

Step - 4

Formal enrolment of the program