Master of Business Administration

Specialization in Finance|Marketing|HR|Business Analytics

Categories : PG

Recognized by AICTE | UGC entitled

Directorate of online education Designs and Delivers programs for professionals, enable them to accelerate their career advancement, transform into a leadership role. MBA is an Internationally accepted experiential program designed specifically for professionals who want to develop leadership skills, strategic capabilities and competencies that enables them to contribute higher order value in Industry. The core courses in an MBA program cover various areas of business such as accounting, finance, marketing, human resources, operations, and statistics and many. It follows the 4 quadrant approach of National Mission on Education Through Information and Communication Technology (NMEICT).

  • Semester 1

    Course Title Credit
    Managerial Economics 4
    Financial Accounting 4
    Marketing Management 4
    Operations Management 4
    Organizational Behavior 4
    Information Management 3
    Total Credits 23

  • Semester 2

    Course Title Credit
    Legal and Business Environment 4
    Ethics and Corporate Social Responsibility 4
    Business Statistics and Quantitative Methods 4
    Financial Management 4
    Human Resource Management 4
    Entrepreneurship 4
    Total Credits 24

  • Semester 3

    Course Title Credit
    Research Method in Business 3
    Elective 1 4
    Elective 2 4
    Elective 3 4
    Elective 4 4
    Elective 5 4
    Non Functional Elective 1 4
    Total Credits 27

  • Semester 4

    Course Title Credit
    Elective 5 4
    Elective 6 4
    Elective 7 4
    Non Functional Elective 2 4
    Project 12
    Total Credits 28

  • Functional Electives:

    Financial Management
    Course Code Course Title Credit
    Semester III
    Investment Analysis and Portfolio Management 4
    Financial Markets, Institutions and Instruments 4
    Technology in Finance 4
    Mergers, Acquisitions and Corporate Valuation 4
    Financial Derivatives 4
    Semester IV
    International Finance 4
    Behavioral Finance 4
    Taxation 4
    Marketing Management
    Course Title Credit
    Semester III
    Consumer Behavior 4
    B2B Marketing 4
    Retail Management 4
    Marketing Analytics 4
    Integrated Marketing Communications 4
    Semester IV
    Customer Analytics 4
    Product and Brand Management 4
    Social Media and Digital Marketing 4
    Human Resource Management
    Course Title Credit
    Semester III
    Employee Relations 4
    Human Resource Metrics and Analytics 4
    Compensation and Benefits Management 4
    Performance Management Systems 4
    Leadership &Team Dynamics 4
    Semester IV
    Strategic HRM 4
    International HRM 4
    Industrial Psychology 4
    Business Analytics
    Course Title Credit
    Semester III
    Introduction to Business Analytics 4
    Data Visualization for Managers 4
    Business Forecasting 4
    Managing Digital Innovation and Transformation 4
    E-Commerce and Digital Markets 4
    Semester IV
    Data Science Using R 4
    Business Data Mining 4
    Marketing Analytics 4
    Non Functional Elective
    Course Title Credit
    Semester III
    Technology Appreciation and Intellectual Property Rights 4
    Logistic and Supply Chain Aspects in Retail Management 4
    Hospitality Management 4
    Semester IV
    Indian Models in Entrepreneurship 4
    Retail Brand Management 4
    Event Management 4

MBA is a Two-year Post Graduate Programme designed to provide comprehensive knowledge in management in general and an in-depth knowledge in various specialization areas. DOE, SRMIST offers MBA with 4 different areas of specialization that have high contemporary relevance- Marketing, Human Resource Management, Finance and Business Analytics.

PROGRAM OBJECTIVE

  • 1. To impart knowledge and skills to apply the concepts in real life business scenarios
  • 2. To provide necessary communication and soft skills to be able to communicate effectively to various stakeholders
  • 3. To nurture critical thinking and problem solving skills among the learners to be able to comprehend and solve business problems.
  • 4. To orient learners to apply ethical principles for making judicious managerial decisions.
  • 5.To enable learners to function effectively as an individual, and as a member or leader in diverse teams, and in multidisciplinary settings.

LEARNING OUTCOMES 

After completing the programme, the learners will be capable of

  • Acquiring necessary exposure to the core concepts of management in general and expertise the respective functional domains
  • Applying the knowledge and skills for solving business problems
  • Communicate effectively with the diverse stakeholders,
  • Working with high level of ethics team spirit and
  • Working effectively and run a business entity as a manager or entrepreneur.

SRM Online Learning Portal: Remote Proctored Examination System (RPES) - Learner's Checklist

  • 1. Examination Mode: Remote Online Proctored Examination only (Theory/Practical/Project). No physical appearance is required.
  • 2. Online Examination Platform: SRM Online Remote Proctored Examination System.
  • 3. Mock test: It will be conducted before every end semester examination for software practice.
  • 4. End semester exam Pattern: Objective Type (MCQs) and Descriptive questions (Essay/Case study).
  • 5. for descriptive questions:  Students need to upload the scanned answer sheet in picture format (JPG) before the exam time gets over into the RPES.
  • 6. Examination Hardware/Software Requirements: Laptop or Desktop with webcam, Windows Operating System, Good internet bandwidth, Mobile or Scanner for scanning answer sheet(s), A4 sheets as per your requirement, pen (blue or black), pencil if required. 
  • 7. e-Answer sheet: Scanned answer sheet (handwritten in A4 sheets) should be uploaded before the exam time ends into the RPES.
  • 8. Authentication: SRMIST ID card and hall ticket / Admit card is mandatory to appear for the exam. 
  • 9. Back Paper(s): Learners can appear for Arrears / Back papers along with every next semester till the time of maximum number of attempts permitted as per regulation.

For Students with Indian Education

  • Students with any degree from UGC recognized institutions with 10+2+3 (or) 10+2+4 pattern are eligible to apply. The minimum percentage of marks / Cumulative Grade Point Average (CGPA) required to be eligible for admission will be prescribed by the Admission committee of DOE.(minimum aggregate of 50%)
  • Applicant must possess enough knowledge and understanding of English Language.
    • Category Entrance Test Required (Yes/No) Online Personal Interview
    working Professionals With a minimum of two-years management or professional experience (after graducation) in reputed companies. No Yes
    Without experience* Yes# Yes
  • *Candidates without work experience and having qualified in CAT/MAT/GMAT/GRE are exempted from Entrance Test to be conducted by SRMIST
  • # may be exempted on account of COVID-19 for eligible candidates and can be shortlisted through online personal interview on merit basis.

For Students with Foreign Education:

  • Candidates must have completed bachelor’s Degree
  • A Bachelor's degree with minimum aggregate of 50%
  • Certificate of equivalence from association of Indian Universities required from students with foreign education to apply in any university in INDIA.
  • Well versed in spoken as well as written English

Admission Process

Step 1 : Application submission + Upload of

  • Grade sheet upload of 10, 12 and Qualifying Degree
  • Passport size photograph
  • Aaadhar or other Government recognized identify for Indian nationals
  • Passport (for foreign students)
  • Work experience of two-years in reputed companies (if any)
  • CAT / MAT/ GMAT / GRE score card (if any)

Step 2 : Selection process

  • Minimum eligibility confirmation in the qualifying examination
  • Online entrance [and / or] Online interview
  • Exempted from entrance exam :
    • The working professionals with two years of experience in management / professional field in reputed companies [or]
    • The candidates having qualified score in CAT / MAT/ GMAT / GRE

Step 3: Selection intimation and fee payment

Step 4: Formal enrollment of the program

FAQ's

  • Are MBA and MCA recoginized by All India council of Technical education (AICTE)?

    Ans: Yes our MBA and MCA proagmmes are recoginized by AICTE.

  • How to apply for the programs?

    The application process for the programs is very simple and student friendly. The student can start the admission process by filling up the application form in WWW.srmonline.in.

  • When will I get my login credentials for SRM Online Learning Platform?

    After successfully completing the admission process by submitting the required documents and fee, fulfilling the requirements of eligibility criteria for the programme.

  • What is SRM Online Learning Platform and how to use it?

    SRM Online Learning Platform is a software application that handles all aspects of the learning process in an electronic environment. It’s a framework for documenting, managing, tracking, reporting, and delivering of electronic educational technology courses or training programmes.
    SRM Online Platform uses a robust LMS to deliver online courses and enhance on-campus courses. The functionality of the Learning Management System includes course content delivery, student registration and administration, scheduling & tracking, assessing & resulting, reporting and resource & performance management.

  • What all information is there in the SRM Online Learning Platform?

    SRM Online Learning Platform includes course content delivery, student registration and administration, scheduling and tracking, assessing and resulting, reporting and resource & performance management.

  • Why do I choose your online program?

    • The QS World University Rankings ranked SRM Institute of Science and Technology 301–350 in Asia in 2020.
    • SRM Institute of Science and Technology ranked 29 among engineering colleges in India.
    • The curriculam is made by the subject matter experts and it will be updated at regular intervals.
    • Immersive E-learning experience through SRM IST canvas (LMS)
    • Interactive classes throughout the course time.
    • SRM IST provides best high standard professional course content to the students.​

  • What do you mean by four quadrant?

    The Learning materials (Four Quadrant Approach, UGC online Regulation 2018) are delivered through Learning Management System (LMS), called as SRM online learning platform. The unit wise continuous assessment (designed using blooms taxonomy) is conducted online in the LMS on adaptive basis as per the requirement of the course.
    • Quadrant-I i.e. e-Tutorial that shall contain - Video and Audio Contents, animation, simulations, virtual labs.
    • Quadrant-II i.e. e-Content that shall contain - Portable Document Format or e-Books or Illustration, video demonstrations, documents and interactive simulations, wherever required.
    • Quadrant-III i.e. Web Resources, that shall contain - Related Links, Open Content on Internet, Case Studies, Historical development of the subject, Articles.
    • Quadrant-IV i.e. Self-Assessment, that shall contain – MCQ, Problems, Quizzes, Assignments and solutions, Discussion forum topics and setting up the FAQ, Clarifications on general misconceptions.

  • Can I access the e-content on my mobile phone?

    Yes, you can log into the website on your mobile phone and access data as per your convenience. Moreover, you may download the mobile app and enjoy learning.

  • Can I record online lectures?

    In case a student is not able to attend online lectures, the recorded video of the lectures will be made available in Learning Management System.

  • Is there a way through which I can talk to a faculty in case I have a doubt?

    The student can chat with the faculty during online lectures by using the chat window. In case of a doubt, the student can post it as a query in the learning portal for the faculty and the faculty responds to it within 48 hours.

  • How do I get assignment questions?

    Assignment questions of each subject are uploaded on the student portal.As the learning progresses week wise/unit wise, the continuous assessment will be popping in the SRM Online Learning Portal of the respective login

  • How are the exams conducted in online mode?

    Examinations are conducted as per the new regulations through the Online Technology Enabled Proctored mode. The exam pattern comprises of internal and external assessments. The weightage is as follows: Internal(assignments) 30% and External (end-term examination) 70%.

  • What is the scope after the completion of this program in terms of career options?

    Students holding Masters in Business Administration degrees are well trained to embark on multiple career paths as you learn about the fundamentals of management and business that will make you a wholesome professional and set you up for success.
    These programs are designed to prepare students for employment positions in the private and public sectors. Employers may hire you as sales managers, department heads, operation managers, cost estimators, or you may also opt to use your skills to become an entrepreneur.

  • What are the passing criteria for a course/subject?

    To pass in any course it is mandatory that a student should get 50 % marks each in the internal assessment & end semester examination. Overall, 50% marks in the internal assessment and end semester marks put together.

  • What are the passing criteria for this program?

    You should secure 5.0 CGPA (Cumulative Grade Point Average) to be awarded with a Degree.

  • Do you offer placement assistance?

    Yes, we offer placement assistance. Read More
Programme Tution fee per semester in INR
MBA 47,250

NOTE: In addition to the tuition fees, the Exam fees for the semester and fees for certificates will be charged separately

Duration : 2 Years

Credit : 102

Course Language : English

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