Ranked 18 in MHRD-NIRF*
*National Institutional Ranking Framework
Accredited with the highest NAAC* ‘A++’ grade*
*National Assessment and Accreditation Council
Globally ranked 4-Star university with a ‘Diamond’ rating by QS-IGAUGE India
*QS World University Rankings
Curriculum designed by leading academicians and industry experts
Choose from specializations like Digital Marketing
LIVE Online Learning designed for Working Professionals
Taught by India’s top management faculty
AI Based Students Support, 24*5 Chat Support, Comprehensive Helpdesk Support
*AICTE approved
Online Learning
21,500* / Semester
*Exclusive of Examination fee
3-Years Degree Program (UGC entitled)
Live Online Interactive Learning
Degree from SRM Institute of Science & Technology
Online Learning
$ 634* / Year
*Exclusive of Examination fee
3-Years Degree Program (UGC entitled)
Live Online Interactive Learning
Degree from SRM Institute of Science & Technology
Note: In addition to the tuition fees, the Exam fees for the semester and fees for certificates will be charged separately
Live Online Learning | UGC Entitled | AICTE Recognized | Category One University
The Bachelor of Business Administration is a three-year degree programme geared for people interested in pursuing a management job. A business management curriculum will prepare you for the demands of the workplace as well as entrepreneurial approach. The programme is designed to provide you a comprehensive understanding of all aspects of business and management while also allowing you to go deep into a functional area of interest. Marketing on the Internet (Digital Marketing )
Highlights of the course: Business Software, SEO Tools and Techniques, Social Media Marketing, Data Warehousing and Data Mining, Data Visualization, User Interface Design, Business Analytics and Intelligence, Software Quality Management, Web Analytics, E-Commerce and Digital Marketing
This curriculum allows participants to work as Web Analyst, Email Marketing Specialist, Project Manager, Social Media Manager, Web Designer
| Course Code | Course Title | Credit |
|---|---|---|
| V20UDM101 | Communication for Managerial Personnel | 4 |
| V20UDM102 | Principles of Management | 4 |
| V20UDM103 | Fundamentals of Financial Accounting | 4 |
| V20UDM104 | Basics of Production and Operation Management | 4 |
| V20UDM105 | Managerial Economics | 3 |
| Total Credits | 19 | |
| Course Code | Course Title | Credit |
|---|---|---|
| V20UDM201 | Managerial Accounting | 4 |
| V20UDM202 | Human Resource Management | 4 |
| V20UDM203 | Marketing Management | 4 |
| V20UDM204 | Software Solutions for Business | 4 |
| V20UDM205 | Understanding Digital Marketing | 4 |
| V20UDM206 | Quantitative Aptitude and Reasoning | 1 |
| Total Credits | 21 | |
| Course Code | Course Title | Credit |
|---|---|---|
| V20UDM301 | Statistics in Business | 4 |
| V20UDM302 | Small Business and Entrepreneurial Development | 4 |
| V20UDM303 | Services Marketing | 4 |
| Legal Aspects of Business | 4 | |
| Elective 1 | 3 | |
| Elective 2 | 3 | |
| V20UDM308 | Universal Human Values | 2 |
| V20UDM309 | My India Project | 1 |
| Total Credits | 25 | |
| Course Code | Course Title | Credit |
|---|---|---|
| V20UDM304 | SEO Tools and Techniques | 3 |
| V20UDM305 | Social Media Marketing | 3 |
| V20UDM306 | Marketing in the Digital Age | 3 |
| V20UDM307 | Data Warehousing and Data Mining | 3 |
| Course Code | Course Title | Credit |
|---|---|---|
| V20UDM401 | Operations Research in Business | 4 |
| V20UDM402 | Essentials of Financial Management | 4 |
| V20UDM403 | Organizational Culture and Behaviour | 4 |
| V20UDM404 | Information Technology for Retail Management | 4 |
| Elective 3 | 3 | |
| Elective 4 | 3 | |
| V20UDM410 | Professional Skills | 2 |
| Total Credits | 24 | |
| Course Code | Course Title | Credit |
|---|---|---|
| V20UDM405 | Business Analytics and Intelligence | 3 |
| V20UDM406 | User Interface Design | 3 |
| V20UDM407 | Competitive Marketing | 3 |
| V20UDM408 | Data Visualization | 3 |
| V20UDM409 | Digital Design | 3 |
| Course Code | Course Title | Credit |
|---|---|---|
| V20UDM501 | Introduction to Research Methods | 4 |
| V20UDM502 | Strategic Management | 4 |
| Elective 5 | 3 | |
| Elective 6 | 3 | |
| V20UDM507 | Environmental Studies | 3 |
| V20UDM508 | Leadership and Management Skills | 2 |
| Total Credits | 19 | |
| Course Code | Course Title | Credit |
|---|---|---|
| V20UDM503 | E-Commerce & Digital Marketing | 3 |
| V20UDM504 | Product Design & Development | 3 |
| V20UDM505 | Software Quality Management | 3 |
| V20UDM506 | Web Analytics | 3 |
| Course Code | Course Title | Credit |
|---|---|---|
| V20UDM601 | Global Marketing Management | 4 |
| V20UDM602 | Ethics and Corporate Governance in business | 4 |
| V20UDM603 | Project Work | 8 |
| Total Credits | 16 | |
BBA is a three years degree programme that provides exposure to the core concepts of management and its functional domains in general and in the area of Digital Marketing in Particular. The learners of the programme are expected to gain in-depth knowledge of Digital Marketing and shine as digital marketing professionals/ experts or entrepreneurs.
After completing the programme, the learners will be capable of
SRM Online Learning Portal: Remote Proctored Examination System (RPES) - Learner's Checklist
Learn from a comprehensive curriculum taught by world-class faculty. Get guidance on your learning journey, and access career services.
Convenient Online Learning Ideal for Working Professionals
End to End cutting edge LMS technology Global networking and access to alumni
Make content delivery more collaborative Engage students into their course content
Application submission + Upload of documents
Selection Process
Selection intimation and fee payment
Formal enrolment of the program
