At the end of this course the learner is expected to
UNIT - I
Business Research – Definition and Significance – Research process – Types of Research – Exploratory and causal Research – Theoretical and empirical Research – Cross –Sectional and time – Series Research – Research questions -Problems – Research objectives – Research hypotheses – Characteristics – Research in an evolutionary perspective – Role of theory in research.
UNIT - II
Research design – Definition – Types of research design – Exploratory and causal research design – Descriptive and experimental design – Different types of experimental design – Validity of findings – internal and external validity – Variables in Research – Measurement and scaling – Different scales – Construction of instrument – Validity and Reliability of instrument.
UNIT - III
Types of data – Primary Vs Secondary data – Methods of primary data collection – Survey Vs Observation – Experiments – Construction of questionnaire and instrument – Validation of questionnaire – Sampling plan – Sample size – Determinants optimal sample size – Sampling techniques – Probability Vs Non–probability sampling methods.
UNIT - IV
Data Preparation – Editing – Coding –Data entry – Validity of data – Qualitative Vs Quantitative data analyses – Bivariate and Multivariate statistical techniques – Factor analysis – Discriminant analysis – Multiple regression and correlation.
UNIT - V
Research report – Different types – Contents of report – Need of executive summary – Chapterization – Contents of chapter – Report writing – Role of audience – Readability –Comprehension– Final proof – Report format –Ethics in research – Ethical behavior of research.
REFERENCES
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