UNIT I Technology Entrepreneurship Today: Trends, Opportunities and Challenges
Introduction to trends and opportunities in technology entrepreneurship a word about global markets five pillars of technology entrepreneurship – pillar 1: value creation; pillar 2: the lean startup; pillar 3: customer discovery and validation; pillar 4: the business model canvas; pillar 5: the entrepreneurial method deliberate practice
UNIT II Technology Venture Idea Generation
Fundamental venture types–the idea generation process–the opportunity register nontraditional idea sources – countdown to launch product planning and development–the idea development process –the concept of newness opportunity assessment plan – disruptive technology –the market
UNIT III Protecting Intellectual Property
IP and technology ventures– recognizing IP – record keeping – trade secrets – patents – copyrights mask works – trademarks– ownership and liability issues –choice of legal structure–equity and equity types– raising capital equity distribution in the start–up venture
UNIT IV Developing and Implementing the Technology Business Plan
Writing the business plan– elements of a business plan – into the breach– capital and capital sources– the capital management –plan regulation of financing activities – fund raising tools and techniques alternatives to debt and equity financing
UNIT V Launching the Venture
Market entry positioning–market penetration strategy–value chain analysis–developing a contingency plan–growing beyond the startup–target market selection–purchasing the product– service marketing–contracts sources of contract law – contract formation–performance and breach –anatomy of a contract
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