UNIT I Decision Making and Data Visualization
Decision Making – Business Analytics Defined – Categorization of Analytical Methods and Models – Big Data – Business Analytics in Practice – Descriptive Statistics – Types of Data – Modifying Data in Excel – Creating Distributions from Data – Measures of Location – Measures of Variability – Analyzing Distributions – Measures of Association between Two Variables – Data Visualization – Table – Charts – Advanced Data Visualization – Data Dashboards
UNIT II Linear Regression & Forecasting
Linear Regression & Forecasting – Simple Linear Regression Model – Least Square Method – Multiple Regression Model – Inference and Regression – Time Series Patterns – Forecast Accuracy – Moving Averages and Exponential Smoothening – Regression Analysis for Forecasting
UNIT III Optimization Models
Spreadsheet Models & Linear Optimization Models – Building Good Spreadsheet Models – What-If Analysis – Useful Excel Functions for Modeling – Linear Optimization Models – Simple Maximization Problem – Simple Minimization Problem – Sensitivity Analysis
UNIT IV Analysis using SPSS
SPSS - Getting Started - Designing a Study - Preparing a Codebook - Getting to know IBM SPSS - Preparing the Data File - Creating a Data File and Entering Data - Descriptive Statistics - Using Graphs to Describe and Explore the Data - Manipulating the Data - Checking the Reliability of a Scale - Choosing the Right Statistic - Statistical Techniques to Explore Relationships among Variables – Correlation - Partial Correlation - Multiple Regression - Factor Analysis - Non-Parametric Statistics - t-Tests - One-Way Analysis of Variance - Two-Way Between-Groups ANOVA
UNIT V Introduction to Latest Data Visualization Tools
Data Visualization – Recent Developments in Visualization Software - Introduction to Tableau, Rapid Miner, Power BI, Machine Learning R & Python Programming – Simple Exercises
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